In a world where everyone is carrying around a small computer in their pocket, it's no surprise that video has become one of the most popular ways to consume content.

A blog post can be an informative way of displaying customer testimonials. You can write about a customer's story in-depth and break down subtle details within the customer's journey. It’s similar to the idea of case studies, but this format allows the company to tell the customer's story from their own perspective.

Choose reviews from customers who can highlight specific use cases for your product or service so readers can envision their own specific use cases your brand could help with. Ideally, your customers will agree to serve as case studies, and you'll be able to publish comprehensive stories with specific details your sales team can share with prospects.